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Privacy Policy

AI. BRAND is committed to protecting your privacy and we have taken appropriate technical and organizational measures to ensure a high level of security in data processing operations.

We hereby inform you of our Privacy Policy, informing you of your rights and how we collect and use your personal data.

We assume responsibility for processing your personal data in a complete and confidential manner, considering only clear and precise purposes.

Data collection

When you interact with us, either by using our website or by communicating with us, we collect the following data:

  1. We process personal data necessary to administer the online sales contract and to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, mobile phone number and email address.
  2. We collect your email address when you choose to subscribe to our newsletter.
  3. If you register on our website, we collect your name, email address, password, country and additional information about your shopping preferences.
  4. When you contact our customer service team, we may collect additional data to help us deal with any queries relating to your order, delivery, payment, marketing, the website or any other inquiry.
  5. We collect and process data about your browsing on www.itsaibrand.com, including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to dedicated areas of the website.
  6. If you are a customer of www.itsaibrand.com, or if you have given us your consent, we collect and process your personal data for direct marketing activities.

nature of processing

Most of the data we collect from you is necessary to enable us to perform our contract with you or enter into a contract with you, for example, you provide a billing address and email address when you purchase an item from AI. BRAND so that we can process your payment and send you confirmation of your order.

In certain circumstances, we will ask for your permission or consent to use your personal data, for example, if we want to send you marketing information about items we think may be of interest to you by email. If you have consented to our use of your personal data, you have the right to withdraw this consent at any time.

We may also have a legitimate interest in using your personal data, for example, to ensure that content from our website is presented to you and your device in the most effective way possible, or to ensure that our marketing communications are relevant to your interests. If this is our reason for using your data, we must ensure that our interests do not override yours and you have the right to object to this use of your data.

Finally, we may need to use your data to comply with a legal obligation or to protect your interests, for example, we will retain financial data on a long-term basis to comply with our legal obligations.

Methods of processing and storing data

The processing of your personal data is carried out by nu-in in compliance with the provisions of current legislation on privacy. AI. BRAND processes personal data using computer tools and with organizational and logical procedures strictly related to the purposes indicated in this policy, as well as adopting appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of personal data, its loss and its unlawful and incorrect use.

The company also undertakes to process the data in accordance with the principles of correctness, lawfulness and transparency, to collect the data to the extent necessary and accurate for the processing and to allow its use only by staff for authorized purposes.

In relation to the different purposes for which the data is collected, the personal data will be kept for the time strictly necessary to achieve said purpose and, in any case, in accordance with the regulations in force on the matter.

In any case, AI. BRAND will take care to avoid the indefinite use of the data by proceeding, periodically, to verify, in a timely manner, the effective permanence of the interest of the user to which they refer.

Data processor and recipients

The data collected will not be disseminated in any way, but will be processed within the limits and for the purposes defined in this policy.

Your information will be made available to third parties designated as External Processors for processing, from which the Data Controller relies or could be used in the management of the contractual relationship, the provision of the services offered and the organizational needs of its activities. In particular, the data could be communicated to:

  1. Persons, public and private, who may have access to the data by virtue of the provisions of the law, regulation or community legislation, within the limits established by these rules;
  2. Persons who need access to the data for purposes related to the contractual relationship between the parties, within the limits strictly necessary for the performance of the contract and for ancillary tasks (such as, for example, banks, technical service providers, hosting providers, IT companies, communication agencies, postmen and delivery companies); nu-in may contain links to other websites that are not owned or controlled by nu-in. nu-in has no control over the websites of third parties. These other websites may place their own cookies, web beacons or other files on your device, or collect and solicit personal information from you. They will have their own rules about the collection, use and disclosure of personal information. We encourage you to read the terms of use and privacy policies of the other websites you visit.

AI. BRAND specifies that a contribution may be requested from the Data Subject if the requests prove to be unfounded, excessive or repetitive; in this regard, the Data Controller will provide a log to track requests for intervention.